1. Business Environment :
Throughout the year 2010, the overall of Thai economic has been continued stepping up from year of 2009, especially automotive industry which showing outstanding performance even though under political conflict circumstance. Toyota has increased their production over the original plan. Market trend of compact car with affordable price and high fuel efficiency was ahead by Nissan obtained the successful in their ECO Car "March" which had launch into the market since the early of year while Ford Fiesta and Mazda 2 including Honda Brio were also get a well feed back. Suzuki plan to start their eco car production in 2012.

2. Performances :
In this fiscal year 2010, total sales amount of Metals Division had reach 39.1 Billion Baht, compare to 33.2 Billion Baht during the Fiscal year 2009, which was contributed by Steel Sheet Department 28.7 Billion Baht, Steel Raw Material & Recycle Department 2.6 Billion Baht, Steel Bars & Pipes Department 4.5 Billion Baht, and Nonferrous Metals Department 3.3 Billion Baht respectively. Comparing to the original sales target 38.1 Billion Baht. This result was due to the increasing overall market demand.

3. Types of Products & Services :
- Steel sheet's three main products which consisted of Galvanized Steel, Hot Rolled Steel and Cold Rolled Steel that supply for car body and component parts. There're also the other kinds of steel such as Electro- Galvanized Steel, Aluminized Steel, Stainless Steel and Silicon Steel that use for non- automotive market.
- Steel Raw Material including Additive of Ferro Alloy, Steel Shot & Grit, Steel Powder and steel scrap, also assorted kinds of recycle & non-recycle waste under the waste management function.
- Hot Rolled & Cold Drawn Steel Round Bars, Steel Pipes & Tubes, Tool & Die Steel, Welding Wire and logistic services.
-Non-Ferrous items, Aluminium, Copper, Lead and etc. in Metal form, and Semi- Finished products, providing more process functions in Aluminium Extrusion Cutting, Aluminium Slitting & Coil Up-Ending and logistic services.

4. Overall Future Trends / Outlook :
The global economic environment shows a sign of positive trend through the year 2011. However, the political in Thailand becomes more stable during the second half of 2011 which will affect the business investment programs. Toyota is still rely on domestic market and good demand from global network. Toyota issues annual plan at almost 720,000 units in 2011 which is additional of 11.4% over of production units in 2010. This can encourage in increase more volume of steel & metal products supply to our automotive customers.

5. Special / Future Projects :
Toyota has programming in IMV minor change in middle of 2011, New Camry in beginning of 2012 and ECO Car in 2013. To secure our existing and future demand, we are planning to increase our steel cutting facility, additional working area, cutting & slitting machines in our coil center expansion project. We also introduce Waste Management function to our target customers. Safety promotion and campaign is continued with more intensive safety activities to our subsidiary companies and sub-contract services as well.

6. Competition Situation / Barrier :
FTA Thai-China and JTEPA which affected tax benefit to import steel products from oversea with competitive price will cause high market competition to domestic steel price. The volatile steel price is one of our considerations. However the remaining barrier to import steel items such as procedure of steel import license which require approval by TISI, and custom procedure, could protect a part of market share of domestic steel producers and create market demand to use domestic steel in stead of import steel items. So, the market competition would not be much strong as expectation.

7. Supporting Factors :
Any existing business or new projects, such as Aluminium Molten Liquid function, and steel coil cutting facility expansion project are still being on procedures. Linkage of data transfer system in EUC program (End User Computerize). We're always get support from Head Quarter including both domestic and oversea business partners in process know-how, manpower and machinery equipments. Good cooperation from customers in up-date production trend and volume is most helpful to our operation.