Everything cannot happen, if we don't take any action "The Time to Act is NOW"
As it has been nearly four years since I started working in Thailand, I would like to take this opportunity to thank all of you for your continuous cooperation and support. If it was not for the help of each and every one of you, my work here would not have been successful If it was not for the help of each and every one of you.
As the beginning of FY2020. The COVID-19 pandemic has spread with alarming speed, infecting millions and bringing economic activity to a near-standstill as countries imposed tight restrictions on movement to halt the spread of the virus. As the health and human toll grows, the economic damage is already evident and represents the largest economic shock the world has experienced in decades.
In the Automotive Industry, all companies are hugely affected. The production line must be stopped temporarily over two months; the export volume drops at 50% including the domestic sales is worried about being less than 50% of 2020 target. Obviously, we are facing the difficult situation that we have never faced before. To pass this important crisis, it is our responsibility to adapt ourselves, change our mindset and prepare for the new working way which will happen after this critical period or we call “New Normal”.
From July 2020 that I’ve been announced the New Business Direction that can make us survive in the future tough situation. We must implement the Digital Platform to strengthen and improve our existing businesses efficiency and competitiveness, more efforts to focus on cost management under “LEAN” concept and utilize the Platform to connect our businesses to all players in Value Chain to create own business ways and new optimal services for customers. At the same time, we will take advantage of our strength in Automotive Industry to create new businesses, products and services in order to support the Next Mobility Business trends as “C-A-S-E” which is the core standard for developing automotive in the future.
Along with creating new business opportunities in the portion of Food, Consumer & Medical by collaborating and utilizing all division networks as well as import high quality products from Japan and expand sales channels both online and offline.
This strategy makes our organization sustain in the future. After this situation, I expect that everyone will change existing mindset to the new normal, eagerly to create value added and find new opportunities in future together by complying the TTTC Group's Management Mission Statement for fiscal year 2020 under the current concept of Moving with Agility in three key areas.
First “Entrepreneurship Mindset”
I would like all employees to have ownership of the work and be partnership with Company. Please continuously develop yourself to be Strong Individuals or to be essential person. Besides, you need to ready for any changes and can turn a crisis into an opportunity as well as ready for any situations or we call “Healthy Sense of Crisis”.
Second “Break the Boundary”
Right now, the stand-alone working style, lack of cooperation with others, I believe we cannot survive. Importantly, we must focus on collaboration for Company’s overall benefits. Working Cross-Departments is one example. There have been projects that need cooperation among divisions, whether between Business Unit and Business Unit or Business Unit with Admin as well as the collaboration among companies in Toyota Tsusho Group.
Third “Speedy Changes & Challenges”
Due to rapid changing of business environment, we must adapt ourselves to keep it up. One thing that makes us quickly change while reducing time, expenses, and unnecessary processes, is Digital Transformation. For example, using robot with repeated process as known as Robotic Process Automation or using Artificial Intelligence with data analysis. Moreover, let me emphasize that the most important thing for Company Speedy Changes is “Action NOW”. I’d like us to start action and challenge, transform ourselves, transform our company and make things happen.
Let ask ourselves what kind of action we take? And we don’t. Everything cannot happen, if we don’t take any action “The time to act is now”.
I, President of Toyota Tsusho Thailand, strongly commit to lead our company to pass this difficult time and backup all of your efforts. Let us step forward into the future TOGETHER.